BCCI reacted & how....The presence of former captains & inviting their suggestions was a good move...Even better was to ask one of them to be the "manager" of the national team... So the former captains spoke about "restricting endorsements" ...Well BCCI went ahead & pulls out a clause(as a suggestion of course) which limits number of endorsements...Former captains are outraged as the representative of the BCCI fired from their shoulder they felt "....a "media" gag was put on players...The "endorsements" stance is widely rebuked...The former greats (understably) distance themselves from the same...as they had not suggested the same...Oh ..How I could have forgotten...Greg Chappel is called a complete thorough "professional" ..He is asked to contribute to the development of the game as an advisor to our National Cricket Academy..Wah Wah ...BCCI demonstrated that it had taken actions to please its target audience (customers) which comprise of :
a) Corporate Sponsors for BCCI (Including Sahara,Nike etc)
b) Indian Public
c) ICC
d) Outstanding former "Employees" ( Meaning ex cricket stalwarts :))
e) Sister Companies ( State Associations)
However in doing so it conveniently forgot its own "employees" .ie the players...Thee players are the "face" of the corporation...They are the ones who go out there & perform...These players are not only their employees but also their "products" whom they sell/market.
Any company worth its salt would agree that " The quality of the product/service is paramount & the focus should never shift from there" ...The only point made by the BCCI in this regard was to develop State Cricket Academies from now on who will in turn supply the "products" to the National Cricket Academy...Beautiful Concept ..But what about the "raw materials" for the products...What about the "products" in schools /colleges which are the foremost link in the whole supply chain...That is beyond the scope/purview of BCCI one may argue...Then how can it expect the products to be good even at the second stage...
The solution,a simplistic one would be to have tie up programs with selected schools...If the State Cricket Academies come into existence soon...the logical process for them would be to have tie ups with various schools in the state directly/indirectly through District Cricket Associations etc.....This tie up is existent in many areas but in an informal/unstructured manner which gives rise to favoritism/unprofessional methods of training/unequal infrastructure /facilities...If this problem is solved due to the apparent "knee jerk " reactionary approach adopted & the money actually filters down..It would be the BIGGEST ACHIEVEMENT of the whole debacle of the world cup performance & thereby giving meaning to the statement of " Taking positives from failure"
a) Corporate Sponsors for BCCI (Including Sahara,Nike etc)
b) Indian Public
c) ICC
d) Outstanding former "Employees" ( Meaning ex cricket stalwarts :))
e) Sister Companies ( State Associations)
However in doing so it conveniently forgot its own "employees" .ie the players...Thee players are the "face" of the corporation...They are the ones who go out there & perform...These players are not only their employees but also their "products" whom they sell/market.
Any company worth its salt would agree that " The quality of the product/service is paramount & the focus should never shift from there" ...The only point made by the BCCI in this regard was to develop State Cricket Academies from now on who will in turn supply the "products" to the National Cricket Academy...Beautiful Concept ..But what about the "raw materials" for the products...What about the "products" in schools /colleges which are the foremost link in the whole supply chain...That is beyond the scope/purview of BCCI one may argue...Then how can it expect the products to be good even at the second stage...
The solution,a simplistic one would be to have tie up programs with selected schools...If the State Cricket Academies come into existence soon...the logical process for them would be to have tie ups with various schools in the state directly/indirectly through District Cricket Associations etc.....This tie up is existent in many areas but in an informal/unstructured manner which gives rise to favoritism/unprofessional methods of training/unequal infrastructure /facilities...If this problem is solved due to the apparent "knee jerk " reactionary approach adopted & the money actually filters down..It would be the BIGGEST ACHIEVEMENT of the whole debacle of the world cup performance & thereby giving meaning to the statement of " Taking positives from failure"
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